Re: Pre-orders, pro or con.

Andy Harman

At 03:47 PM 3/21/2012 -0400, you wrote:
The problem is, it is the dealer who gets stuck. The manufacturer has been paid. The distributor has been paid. Neither will take the product back. The customer who pre-ordered declines to take it. The person with the least available cash is stuck -- the dealer.
And the consumer, always presumed to be rolling in dough, has no choice but to pre-order and buy all he thinks he'll ever need of a product during the week it's available. If he ends up with too much, maybe somebody will pay a premium if they missed out. If he ends up with not enough, then he's the one who has to pay the premium.


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