Re: Exactrail

Joel Holmes <lehighvalley@...>

Hi All,

I think Horizon Hobbies has done the same thing.

Joel Holmes

Brian -

Question is; if one manufacturer elects this course, will others follow
The pressure to do so will be substantial.

Walthers is the elephant in the room, to some degree ...
They are in the precarious position of distributor and manufacturer.

Another nail in the coffin, with the LHS bearing the brunt of this.

Ron dePierre

--- In STMFC@..., Brian Ehni <behni@...> wrote:

Direct from Exactrail; looks like I'm not going to be buying anything
from them�

Hello Brian,

The reports are correct and it is not a rumor or hoax.

As of May 1, 2012, ExactRail will no longer offer a dealer discount and
discontinue our dealer network. Hobby stores may continue to purchase
ExactRail products from at the standard consumer price.

Cost of production has increased considerably for ExactRail over the
two years. We have absorbed most of these increases through our margins.
we consider the sustainability of these trends, our conclusion is that
best solution to serve the consumer is through a more direct model. By
serving our customers directly, we hope to be able to maintain lower

Dealers will continue to receive a discount through the month of April.

Orders placed in April, including any advanced purchases, will still
the dealer discount.

Our decision to discontinue our dealer distribution network has come
much deliberation. We appreciate the dealer�s contribution to our
we feel that this decision is necessary so that ExactRail may contribute
with them well into the future.

Best regards,

Dave Lotz
Regional Sales Representative
Phone (801) 822-3202


Brian P. Ehni

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