Re: Tropicana in the 1950s


Bill Welch
 

Orange Juice concentrate was in a sense a product of WWII in that the people that developed the methodology for concentrating the OJ and quick freezing it had developed the processes and methods by which blood products could be preserved and shipped and stored. Meanwhile an African-American orphan who had learned auto-mechanics developed a portable freezing system and together with venture capitalist formed Thermo-King by 1940 and had their system proved in combat as the military equipped trailers with their system to bring frozen items to the various theaters of operations. At war's end trailer manufacturers were offering Thermo-King equipped trailers that really threatened Fruit Growers' business from Florida especially. This is why they were so active in the development of mechanical reefers as the Orange Concentrate business exploded by the the late 1940's.

Bill Welch

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