Re: Tropicana in the 1950s


Bill Welch
 

Indeed. While water ice and salt could keep a load well under 32 degrees, researchers found that perishables kept at Zero degrees and under remained viable, tasted better, and retained nutrients several months longer. This did vary with the commodity but all of them benefited from Zero. That trucks could promise this and the RR's could not was a big problem. The truckers ultimately won because they were also faster.

Bill Welch

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