Re: Photo: Barrels in A Boxcar

Tony Thompson

Dennis Storzek wrote:

Subterfuge helped also; once sealed that carload of beer didn't look any different than a carload of anvils. Which is one of the reasons that all the gaudy brewery paint schemes disappeared from brewery owned cars early. Any value of advertising was more than offset by the increased pilferage that came with making the cars marked targets.

    Yet in the late 1950s, several brewers, including Miller and Pearl Beer, put their logos onto insulated box cars. (photos in the Hendrickson-Kaminski billboard reefer book) Maybe they began to value advertising again.

Tony Thompson

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