Re: Billboard Painting Prohibition. Was InterMountain HO Scale Two-Bay Hoppers (Re-Release)
Well then, when did this exclusive prohibition of refrigerator cars bearing product names relax?
I am thinking of Manufacturer's Railway Service Ralston-Purina checkerboard insulated/ventilated cars, Swift and Armour meat refrigerators with their names on the car sides?
These were running in the 1940's and '50's, carrying the shippers and/or product names.
The ruling still allowed (allows) an exception for these. Companies can still advertise, but there are a few restrictions. One is they can only advertise their company name, not any specific product(s). That is why you have Swift cars, but they just include the corporate name/logo, and not any specific product (e.g. Hams, Bacon). Also, the cars have to be in captive service for the shipper that leases (or owns them) - resulting in them having to be returned as empties.
These rules are why today we see the Tropicana cars. They only advertise the company, and are used only by Tropicana
Modelling the Seaboard Airline in Central Florida