Re: Billboard Reefer Era? (was Mather stock cars)

Anthony Thompson <thompson@...>

John Degnan wrote:
Just out of curiosity, what was the "billboard reefer era"... when did this practice start/stop?
John, as you can see in the Hendrickson-Kaminski book we published, there really is no "start" -- there were colorful and extravagant lettering schemes well back into the 19th century, and not all on reefers. But the introduction of clever car leasing practices in the mid-1920s caused an explosion of billboard cars.

Tony Thompson Editor, Signature Press, Berkeley, CA
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Publishers of books on railroad history

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